Pimsleur - spec Commercial
Video Production
Context
Pimsleur has always been about more than memorizing words. It is about connection, being able to show up in a new place or situation and actually communicate. The app makes learning a language feel natural and intentional, but we wanted to show that experience in a real human way. This spec came from wanting to capture how learning with Pimsleur is not just studying, it is building confidence and connection.
Idea
In Translation follows a guy learning Spanish through Pimsleur as he gets ready for an upcoming date. Over a few days we see him go from casually repeating phrases at a café to confidently speaking at the table. Each moment, a quiet café, his car, a flower shop, is a small step in progress all leading to something meaningful.
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